Winners to be announced on 31 January 2022 Under the slogan: “Crises….Bridges of the Future” “Emirati Estesmarat Magazine launches the questionnaire of the fifth round of its award to nominate the most creative business leaders in the Middle East for the year 2021.

Future Forum (FF2020AI) – Abu Dhabi

Sat, 25 Dec 2021

The Emirati Estesmarat Magazine has launched a questionnaire including all economic decision-making circles and the businessmen and women community in the Middle East to choose the winners of the fifth round of its award ofthe Most Creative Business Leaders in the Middle East, which is organized this year under the slogan “Crises….Bridges of the Future”.

Estesmarat Magazine Group launched the questionnaire platforms through multiple communication and survey channels which included contacting consulates and embassies, as well as the governmental and semi-governmental institutions and departments, the investment authorities in the Middle East, and the businessmen forums. Nomination is also available through phones, WhatsApp application,other social media platforms, or through the official e-mail of the award committee “ [email protected]” , and the questionnaire linkhttps://bit.ly/3yNq1Zuwhich has started receiving nominations since the beginning of this week.

Sectors and Criteria

The fifth round of the award includes new sectors that played a prominent role in adapting with Covid-19 crisis such as the sectors of “digital entertainment- Artificial intelligence Investments- Education technologies and health care in addition to the traditional sectors such as banks, industry, and real estate. This round will choose from among the best methodologies of the business leaders and CEOs in the Middle East entities.

The board of the magazine has announced 15 relative criteria for deciding the best candidates. These criteria include the CEOs’ commitment to creative thinking when facing international economic crises, their flexibility in dealing with the variables governing markets, their absorption of dangers, and encouragement of the creative efforts of women working in their institutions. This is in addition to the effect of the creative solutions on the capital turnover rate in their companies, the CEOs’ readiness to develop their creative abilities through simulation training courses, align with the Arab government policies and the economic development plans, link the desired results with the best sustainable development practices, preserve the environment and enhance the green economy.

UAE…A Platform of Innovation

For his part, Mohamed Shams el-Din, the editor in chief of the Emirati Estesmarat magazine group, and the founder of the FF2020AI, has affirmed that the fifth round of the award which raises the slogan “Crises….Bridges of the Future”  aims to review, celebrate and honor the best companies’ methodologies and creative male and female CEOs in facing the Covid-19, the suffocating world crisis which has had a negative impact on the world economies and constituted a new stage as regards the investment practices and orientations, stressing that the launch of the Estesmarat magazine’s awards with Emirati identity and vision establishes the fact the UAE has turned into a platform of innovation for the business entities in the Middle East.